Interview with Kathryn Danzey, founder of award-winning supplement company RejuvenatedJune 4, 2021
By Sarah Blake
Founder of multi award winning supplement company Rejuvenated, Kathryn Danzey is the author of three books on beauty, a mother, and an entrepreneur. Rejuvenated, which was founded by Kathryn in 2003, was the first company to come up with the idea of a potent collagen drink for general health and wellbeing.
A British nutraceutical and award-winning family run brand, Rejuvenated use 100% active and natural ingredients, formulated to promote inner health and outer beauty whilst delivering long term benefits.
For over two decades, Kathryn has been working on the concept of ‘beauty from within” and is a firm believer that it is possible to feel beautiful and youthful, no matter what your age is.
She said: “Our biological age shows how our bodies are wearing and is a truer measure of your health than those ticking years. Lifestyles can play a big part in determining this – making good choices can wind back the clock, while poorer choices may see us age beyond our years. “
Jen Vittanuova Medical Aesthetics spoke to Kathryn about Rejuvenated, the benefits of collagen, and why we should be taking skin supplements to enhance the results of our aesthetics treatments.
Tell us a bit about your background and what led to the launch of Rejuvenated in 2003.
I’ve lived and breathed all things beauty since the age of 16. I originally specialised in holistic therapy and went on to study nutrition to discover how raw ingredients could affect our health and skin. In 2000, my husband and I spearheaded the introduction of technical equipment and training within the beauty industry. After working with the President of the French Dermatological Society, I started to develop protocols incorporating supplementation within treatments to improve and enhance the results. It was at this time that I realised how important it was to combine nutrition with treatments to maximise results.
What did the growth of Rejuvenated look like?
Rejuvenated has continued to be a market leader in the nutraceutical industry. Back in the early 2000s there was little awareness about how supplementation could benefit both your skin and health. It’s been an interesting journey as the growth in the market has been consumer led with clients sharing the benefits of these products with beauty professionals. In recent years there has been a huge growth in the industry, and we are delighted to be experiencing an increase in our own sales too.
Where does Rejuvenated sit in the UK marketplace?
We produce a capsule collection of highly potent products that appeal to consumers over 25. The multi award-winning products are designed to promote a radiant glow whilst also helping a whole host of health conditions including eczema, psoriasis, gut health, hair loss, tiredness, joint health, and menopausal symptoms. The capsule collection contains high potency collagen and hydration drinks plus antioxidant-based formulas, gut health boosters and vegan protein powders.
Why is Rejuvenated’s capsule collection so special?
Our cutting-edge formulas contain a unique blend of natural and active ingredients to ensure maximum efficacy from the inside out. Each supplement is formulated with 100% traceable and ethically sourced ingredients. The range includes Collagen Shots, Veggiecol, Skin Perfecting Complex, Immune Complex, H30 Hydration, H30 Night Repair, Protein Smoothie, Re-set, Aliol, and Regenerate.
Are Rejuvenated supplements backed by science and research?
We always analyse clinical data when researching ingredients for our products. Nutritional supplements are still influenced by EFSA – the European Food Safety Authority, so we can only make legally authorised claims for benefits.
What is your best seller?
Collagen Shots is our global best seller; it’s the first product that we ever created some 10 years ago! Our customer base has grown over that time, and we have customers that have taken Collagen Shots from the first year of production, to this very day. We worked hard to create a results-driven formula and chose a mix of ingredients to create what we think is the best out there.
Collagen Shots provides all the benefits of collagen in an easy to drink formula. Freeze drying the collagen enables 10,000mg marine collagen to be packed into each serving, an amount that would be impractical to achieve in tablet form (around 20 capsules in fact!)
When we formulated Collagen Shots we wanted to match clinical studies to ensure the best results for our customers and therefore included 10,000mg of hydrolysed marine collagen within the formulation. We then went a bit further and tweaked the amino acid profile, added skin loving acai berry plus potent antioxidants and vitamins.
Why is it so important to take collagen?
Collagen is not just part of skin, it is the largest and most abundant protein in the body, making up about a third of all the protein in the body.
Collagen is predominately found in the connective tissue of the body, and due to its strong fibrous structure, is an integral support element for muscles, bones, and ligaments. It is also a crucial protein for good joint health.
Collagen provides strength to certain body parts, such as nails and is important for strong, healthy hair. As we age, our ability to produce collagen reduces significantly and therefore supplementation with a highly bioavailable hydrolysed collagen product such as Collagen Shots can be highly beneficial to the whole body.
How quickly can you expect to see results after you start taking collagen shots?
We’re all so different and have different expectations. Most customers see a difference within their first month, but we would recommend taking the powder consistently for at least three months to see the best results. You can then reduce to four or five times weekly to maintain, but the majority of our customers take it on a daily basis.
What age should you start taking collagen supplements?
Studies show that collagen levels start to diminish in our mid 20s. Many of our customers start taking collagen in their late 20s to protect their skin for the future, but we also have customers in their 90s. You’re never too old to start.
Are there any side effects to using Collagen shots?
Collagen is purely a protein and consists of amino acids. The only contraindication is allergies to fish.
Is it beneficial to take Rejuvenated supplements in tandem with aesthetic treatments?
Definitely, we should take a multi-faceted approach to our skin and general wellbeing. For the best results, I strongly believe that we should combine treatments, supplements, skin care, relaxation, and exercise.
Rejuvenated specialise in multi-tasking, ‘beauty from within’ supplements; why are these things so important?
When you take supplements, the formulations work internally on overall health and wellbeing. Our range is designed to combine ingredients to work synergistically so that our customers find that they experience a whole variety of benefits including more youthful skin, increased energy levels and reduced inflammation.
Are there plans for any additions to the Rejuvenated range?
Our supplements are designed to complement each other, and we are careful to ensure that we are fulfilling a genuine need rather than just following trends. We do have some products in the pipeline, but we want to make sure we launch them at the right time. Our new product – Regenerate – was formulated several years ago but we felt that consumers are only just becoming aware of cellular health and the fact that it is possible to support healthy DNA.
Rejuvenated is a multi-award-winning company. How many awards has it won and what are some of the recent one?
We are thrilled that Rejuvenated has won over 50 awards. Collagen Shots alone has won over 20 whilst our latest product, Regenerate won ‘Best Wellbeing Supplement’ in the 2021 Beauty Shortlist Awards the same month it launched!
You are nearing the 20th anniversary of Rejuvenated, how has the marketplace changed over the past two decades?
It’s taken a long time for supplementation to be accepted as a contributing factor to health and wellbeing and we’re thrilled to see the growth it deserves!
How has customer demand for, and their attitudes towards, supplements changed?
The concept has very much been driven by the consumer. From the very start, we found that our customers recommended products to friends and family. Word of mouth was integral to our growth. Now we can see our sales increasing as a result of the likes of social media. In recent years, we’ve found that the aesthetic industry, including clinics such as Jen Vittanuova Medical Aesthetics, has truly embraced the concept too and now stock Rejuvenated supplements.
Can you give us a brief overview of the Rejuvenated product range and benefits?
Collagen Shots are our multi award-winning collagen powder, containing 10,000mg of hydrolysed marine collagen, antioxidants, vitamins, and hyaluronic acid to enhance your skin, hair, and nails. The health boosting formula promotes healthy blood sugar levels, strengthens connective tissue, and supports joint health. To date, 12 million shots have been sold worldwide.
Veggiecol is a natural collagen supplement specially formulated for vegetarians and those who don’t consume fish. Each capsule contains a unique blend of ingredients to support healthy DNA cells, improve pigmentation and strengthen skin, hair, and nails.
Skin Perfecting Complex is a revolutionary vegan supplement, designed to boost collagen levels whilst soothing inflamed and polluted skin. A whole host of ingredients help to calm several skin conditions including acne, rosacea, and eczema.
Immune Complex’s award-winning formula combines a blend of prebiotics and probiotics to boost the digestive system, thus helping to support heart, brain, and immunity health.
H30 Hydration is an energy-boosting cocktail that optimises cellular metabolism for glowing skin whilst supporting several essential functions within the body.
H30 Night Repair is a potent blend of ingredients to strengthen and hydrate your skin whilst you slumber. Magnesium and calcium work together to encourage relaxation for a good night’s sleep.
Protein Smoothie is a delicious vegan protein powder that helps to stabilise blood sugar levels, strengthen the digestive system, support muscle recovery and boost energy levels.
Re-set combines potent herbs with adaptogens, iodine and chromium to promote a healthy cellular metabolism. The 100% natural food supplement supports weight management, boosts energy, and promotes longevity.
Aliol is a 100% Omega 3 vegan supplement designed to look after your heart, mind, and skin. Essential DHA and EPA fatty acids help to nourish the skin, reduce inflammation, and support brain health.
Regenerate is designed to support NAD+ levels and activate enzymes (sirtuins) which in turn helps to protect DNA and cellular health.
The full range of Rejuvenated supplements is available to purchase from Jen Vittanuova Medical Aesthetics.